Business collateral
Business cards, letterheads, pitch decks, and other everyday materials designed to reflect your identity system consistently, so even the smallest, most routine document still feels like it belongs to your brand.
EVERYTHING YOUR BRAND TOUCHES, DESIGNED WITH INTENT
Business cards, pitch decks, signage, and product packaging are often treated as small, last-minute design tasks. We treat them as real extensions of your brand identity designed carefully and built to solve the specific practical problem each one faces.
Why
packaging
especially
deserves
real
attention
We treat packaging as a full design discipline in its own right because it has to succeed at several different jobs at once: it needs to stand out on a crowded shelf, look sharp as a tiny thumbnail on an e-commerce listing, and create a good impression the moment someone opens the box at home. A packaging design that only looks good in a single polished render often fails at one or more of these in the real world.
The same logic applies to collateral more broadly. A pitch deck that looks great on a laptop screen might not print well. Signage designed without considering viewing distance might be unreadable from across a store. Good collateral design accounts for exactly how and where each piece will actually be seen.
What's
included
Packaging design
Product packaging is designed to work across every context it needs to succeed in physical shelf presence, e-commerce thumbnail visibility, and the in-hand unboxing experience since a product might be discovered in any one of these depending on the customer.
Signage and environmental design
Where relevant, signage for stores, offices, or events designed with real-world factors like viewing distance and lighting taken into account.
Where a lot of collateral and packaging goes wrong
A surprising amount of packaging and collateral design is approved based on how it looks in one specific view a large, clean digital render, viewed on a designer's laptop screen under perfect lighting. The problem is that almost nobody actually experiences your packaging or collateral that way. They see it as a small thumbnail while scrolling an e-commerce app, under harsh store lighting from three meters away, or as a slightly creased printed handout at the end of a long event. We deliberately check designs against these realistic, less flattering conditions before calling anything finished, because a design that only holds up in ideal conditions isn't actually finished yet.
How
we
work
through
it
Understand the real use case.
Before designing anything, we find out exactly where and how each piece will be used, printed, viewed online, or seen from a distance since this shapes almost every design decision that follows.
Before designing anything, we find out exactly where and how each piece will be used, printed, viewed online, or seen from a distance since this shapes almost every design decision that follows.
Design the identity system.
Every piece of collateral and packaging follows the rules set out in your brand identity system, so nothing feels like a one-off exception to the rest of your brand.
Every piece of collateral and packaging follows the rules set out in your brand identity system, so nothing feels like a one-off exception to the rest of your brand.
Test in real conditions where possible.
For packaging especially, we check designs as they’ll actually appear on printed samples, in small thumbnail sizes, before final approval, rather than relying only on a large digital mockup.
For packaging especially, we check designs as they’ll actually appear on printed samples, in small thumbnail sizes, before final approval, rather than relying only on a large digital mockup.
Frequently
asked
questions
Can you design packaging without a full brand identity project first?
Yes, if you already have an established identity system, we can design packaging directly against it. If the identity isn’t clearly defined yet, we’d recommend starting there so the packaging has a solid foundation to follow.
Do you handle print production as well as design?
We manage the design and specification work and can coordinate with your preferred printers or recommend trusted vendors if you need one.
How long does a packaging design project usually take?
A single product packaging design typically takes two to four weeks, depending on complexity and the number of revisions needed.
Can you design collateral in bulk for many products or variants at once?
Yes, this is common with product ranges. Once the underlying template and system are approved for one item, applying it consistently across many variants is far faster than designing each one from scratch.
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