Campaign strategy & setup
Campaign structure, targeting, and budget allocation across Google, Meta, and other relevant platforms, built around your specific ROI target from the very first setup decision.
ADS THAT ARE ACCOUNTABLE TO A NUMBER
Impressions and reach are easy to report and easy to hide behind. Patronus is a performance marketing agency in Mumbai, and we plan and manage paid advertising against a return-on-investment target agreed before a single rupee is spent, then report in numbers your finance team will actually accept, not just vanity metrics that look good on a slide.
Why
we
start
with
the
target,
not
the
platform
A common pattern in paid advertising is starting with the platform, launch some Google ads, launch some Meta ads, see what happens, and only later trying to work out what a good result would have looked like. This makes it almost impossible to know whether spend is actually working, because there was never a real benchmark to measure it against in the first place.
We reverse that order. Before any ad goes live, we agree on what a good result actually looks like, cost per lead, cost per sale, or return on ad spend, depending on your business, and then build the campaign to hit that number. This means every rupee of spend has a job to do, and we can tell you clearly and quickly whether it’s doing it.
This service is a good fit if you’re spending on ads without a clear sense of what a good result should look like, if your current reporting is mostly impressions and clicks with no line back to revenue, or if you’re ready to scale spend but want confidence it will scale returns with it.
What's
included
Creative & copy for paid
Ad creative and copy built specifically for performance, not repurposed organic content, since what earns attention in a feed and what earns a click on an ad often aren't the same thing.
Ongoing optimisation
Regular testing and adjustment of targeting, creative, and bidding based on real performance data, so spend keeps moving toward the target instead of running unchanged for months.
Transparent reporting
Clear reporting tied directly to your ROI target, showing what's working, what isn't, and what we're changing because of it, in language a finance team can act on without a marketing translator.
How
we
work
through
it
Agree the target before spending a rupee.
We define what success actually looks like in numbers upfront, so there’s a clear benchmark to measure every campaign against from day one.
We define what success actually looks like in numbers upfront, so there’s a clear benchmark to measure every campaign against from day one.
Test in controlled amounts.
New creative, audiences, or platforms are tested with a defined budget before scaling, so we learn what works without risking your full monthly spend on an unproven idea.
New creative, audiences, or platforms are tested with a defined budget before scaling, so we learn what works without risking your full monthly spend on an unproven idea.
Scale what’s working, cut what isn’t.
Budget moves toward what’s actually hitting the target, and we’re upfront when something isn’t working rather than letting it run quietly because it’s already set up.
Budget moves toward what’s actually hitting the target, and we’re upfront when something isn’t working rather than letting it run quietly because it’s already set up.
Frequently
asked
questions
Which platforms do you manage ad spend on?
Primarily Google and Meta, along with other platforms like LinkedIn where relevant to your specific audience. We recommend platforms based on where your customers actually are, not a fixed list.
What's a realistic budget to start seeing results?
It depends heavily on your industry and goals. We’ll give you an honest recommendation based on your target cost per lead or sale, rather than a one-size-fits-all minimum.
Do you also design the ad creative, or just manage spend?
Both sit inside this service. Creative built specifically for performance is part of the work, not a separate add-on you need to source elsewhere.
How often do you report on performance?
Typically monthly, with more frequent check-ins during a launch or a significant budget increase, so decisions can be made quickly rather than waiting for a scheduled report.
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