Imaar Home
Transforming wholesale legacy into a D2C brand
SOCIAL MEDIA MANAGEMENT
CONTENT PRODUCTION
PERFORMANCE MARKETING
Table Of Contents
The Problem
Imaar Homes had strong credibility as a B2B wholesaler, but lacked a clear presence in the D2C space.
Despite having quality products and a physical retail presence, the brand wasn’t perceived as premium or aspirational online.
Our Direction
We shifted the brand from selling products to building aspiration. The goal: make Imaar Homes feel like a premium lifestyle brand, not just a supplier.
Insight
We uncovered a simple, powerful chain of real insight: aesthetic drives attention, attention drives engagement, and engagement drives purchase.
Our Execution
We executed with intent, creating high-quality visual content focused on premium presentation and styling. We built performance campaigns across Meta, Google, and PMax, running dual funnels for B2C conversions and B2B lead generation side by side.
The Outcome
Three months’ performance: